ARTS Ballet Darcey Bussell

Ballerina's Tara Bhavani (left) and Laura McCulloch (right) flank Principal Ballerina Darcey Bussell and tenor Rolando Villazon during a photocall at the Royal Opera House in London's Covent Garden where new sponsorship deal with Travelex was announced to give members of the public the chance to buy tickets at just 10. 12/04/2004: Cheap opera tickets intended to attract the poor are failing to broaden its appeal, a Blairite think-tank said Monday April 12 2004. Instead, subsidised 10 tickets give well-off fans a cheap night out, according to the Institute for Public Policy Research. (Photo by Ian West - PA Images/PA Images via Getty Images)